Tuesday, 3 March 2015

Digital Marketing Cheat Sheet For SMEs

We’ve developed this cheat sheet to help you, the small business owner, learn more about cost-effective digital marketing tactics like content, SEO and social media marketing.

1. Content

Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it also pays in multiple ways. Here’s a list of ways you can justify it to the accountant:

 Benefits of Creating Quality Content:

  • It can increase your social media engagement by giving your fans something valuable to share and talk about.
  • It can also help you rank higher in search results. Google love fresh, relevant and quality long form content.
  • It’s a great way to increase your credibility and position your brand as a thought-leader.
  • It helps you to nurture and generate leads. Try creating a landing page which asks people to give their contact details in exchange for access to exclusive content (e.g. ebooks and meatier reports).

Want to Learn More?

HubSpot Academy

Go to: http://academy.hubspot.com/blogging/ The blogging section of the HubSpot Academy is a great resource for anyone eager to learn more about content marketing. It includes everything from selecting the right keywords and coming up with engaging ideas to creating an editorial calendar and tips on guest blogging.
For super-up-to-date content tips check out what the experts atContent Marketing World 2014 are saying.

2. Organic SEO

Some business are under the illusion that SEO costs a lot. While this can be true for paid search, there’s also lots of steps you can take to help your website rank higher organically. Don’t panic, you don’t need to be a technical wizard. To get started all you need is a bit of know-how and some useful tips.
Organic SEO Tips:
  • First assess your website’s SEO as it stands. To do so set up a Google Webmaster account. All you have to do is register, verify your domain name and follow the outlined steps. Google will give you tailored tips on the SEO elements your website needs to address.
  • When you’re creating fresh content make sure you’re filling in all the meta data Google asks for. Worth remembering: Google search spiders can only read and understand words so it’s important to add meta descriptions to your images too.
  • Google now looks for and ranks for longer tail keywords – each one of your website pages should have a specific theme or topic. And remember: never stuff your pages with keywords as you will be penalised.
  • Google prefers in-depth content and has indicated that longer posts of 1,500 to 2,000 word length are rewarded accordingly. However, quality is always key.

Want to learn more?

Google’s Webmaster Academy

Go to: https://support.google.com/webmasters/answer/6001102?rd=3 Google’s Webmaster Academy teaches you how to set up and use Google Webmaster and gives you plenty of tips on how to improve your search ranking and create a site that Google will love. It also includes some handy tips on how not to fall fowl of a Google search penalty.


Go to: http://moz.com/learn/seo The Moz learning academy contains an array of resources on beginner’s marketing from SEO and link building to social media. Well worth a look.

3. Social Media

Social media is a must-have for smaller businesses looking to increase their brand’s visibility. It’s a great way to connect with your customers. Used in the right way, it can be an effective customer service tool, allowing you to instantly respond to any problems or questions that might hinder purchases.

Social Media Tips:

  • Choose your social media sites wisely – it’s best for smaller businesses to concentrate on a few select social media channels. Anymore and you might not have the time to manage them all. The only channels you should be using are the ones your customers are using.
  • Take advantage of free analytics. The major social media channels like LinkedIn, Facebook and Twitter give a quick and easy-to-understand synopsis of how your posts and pages are performing.
  • Identify with key influencers in your industry and engage with them. Those with a high Klout score are a great place to start. The goal is to eventually get people with a large social media presence to share your content. But first you’ve got some relationship building to do – try offering a favour and/or sharing their content.
  • Use a scheduling tool like Hootesuite or Buffer to schedule your posts to send throughout the day. Choose the times that give you the highest traffic and social media engagement.

Want to Learn More?

Here are a few social media blogs worth bookmarking for future reading:

Keep tuned in over the next few weeks where we’ll reveal some cost-effective email marketing tips small businesses can implement.


  1. Thanks for sharing this informative blog. I have read your blog and I gathered some valuable information from this blog. Keep posting. Recently I did Digital Marketing Courses in Chennai at a leading digital marketing company. It's really useful for me to make a bright career.

  2. Thanks for your informative article on digital marketing trends. I hardly stick with SEO techniques in boosting my online presence as its cost efficient and deliver long term results. SEO Training Institutes in Chennai

  3. Excellent post!!! Digital marketing training provides students with meaning skills to promote a business in digital age. This training covers search engine optimization, SEM, social media marketing, online reputation management, etc. Digital Marketing Training | Digital Marketing Training Institute in Chennai

  4. Its an useful post about digital marketing.... perl training in chennai

  5. Nice to sharing about digital marketing . i will get more details!!Java Training in Bangalore | Qtp Training in Bangalore

  6. Its a best way to use and also reduce cost by using digital marking...

    dot net training in chennai | Ccna Training in Chennai

  7. Thanks for sharing this.... Its too informative and its useful to get more knowledge about digital marketing...
    Android Training in bangalore

  8. Digital marketing is an advanced field to gain a informative knnowledge...thanks for sharing this type of post....... informatica training in Bangalore

  9. It is hard to argue that social media has changed the face of digital marketing, or marketing overall for that matter. The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

    For info : Digital Marketing Training in Chennai

  10. Hi, Nowdays digital marketing processes by going now all industry...you sharing now excellent information.

    Informatica Training in Chennai | Hadoop Training in Chennai

  11. Thanks for giving this useful information.Its really useful to creating attractive websites..!

    Dot net training in chennai | Dot net Training in Chennai

  12. you guys sharing great information and i just like this information because its very informative...!

    Cloud computing Training in Chennai | Salesforce Training in chennai

  13. Your first point about tying digital marketing to goals is great. I find too often that goals are not discussed and reassessed on a regular basis. Often they are not even known by the team. I enjoyed your post....
    Pega Training in Chennai

  14. This wordpress module is made for shippers who need to offer items from their 3dcart Online Store inside their WordPress blog .
    wordpress shop

  15. nice blog..
    Best SEO training in hyderabad all modules are clearly solved and practice with guide.seo training in hyderabadAnd clearly getting knowledge of seo.

  16. Yes, you are absolutely correct. the facts, how it operates, what is Search engine optimization daily life cycle, along with the other relevant subjects. SEO Training Expert is one of
    the best seo training in chennai.

  17. Thanks for sharing this with us it is a worth read. Thanks for your informative post. Your article helped me a lot to understand the future of digital marketing.
    Digital Marketing Training in Chennai | Digital Marketing Course in Chennai | SEO Training in Chennai

  18. Interesting.... Nice to seeing this article... I Learnt some useful idea's for my business... Thanks for sharing....
    digital marketing training in chennai

  19. Nicely explained. Here you described the well written article from your in-depth knowledge. Truly impressive and nice information

    Java Training in Chennai Core Java Training in Chennai Core Java Training in Chennai

    Java Online Training Java Online Training JavaEE Training in Chennai Java EE Training in Chennai


  20. This content is really useful to me to know more about the Digital marketing and keep on updating with useful content. By seeing these articles, I was excited to learn the Digital Marketing Course.
    Digital Marketing Course in Chennai | Digital Marketing Training in Chennai | Digital Marketing Chennai

  21. This comment has been removed by the author.

  22. Excellent post!!! Digital marketing training provides students with meaning skills to promote a business in digital age. This training covers search engine optimization, SEM, social media marketing, online reputation management, etc

    Digital Marketing Course in Chennai |
    Digital Marketing Training in Chennai


  23. Great things you’ve always shared with us. Just keep writing this kind of posts.The time which was wasted in traveling for tuition now it can be used for studies.Thanks
    Dynamic Marketing

  24. Thanks a lot for sharing this with all of us, I like it and we can communicate. Do you need buy app ratings and reviews. To boost app ranking and double app downloads now.


  25. Thanks so much for sharing this awesome info! I am looking forward to see more postsby you!

  26. Nice And great Tactics for Small Business Organisations......
    Thank You@Salesforce Developer Training

  27. Wonderful post. I am learning so many things from your blog.keep posting.
    PHP Online Training
    Pega Online Training
    Oracle Soa Online Training

  28. Thanks for sharing this information I really enjoyed reading this article if you are looking for app developer, mobile app development from theunpluggedweb please visit us.

  29. I wish to show thanks to you just for bailing me out of this particular trouble.As a result of checking through the net and meeting techniques that were not productive, I thought my life was done.
    Selenium Training in Chennai

  30. Thanks for sharing informative article… learning driving from experienced instructors help you to learn driving very fast… Learn driving lessons from experts at Sprint driving School Melbourne.

  31. Thanks for sharing information. It's really very helpful for everyone....You can also visit Best AWS Training in Bangalore

  32. Chase4Net IT Solutions
    Best Website Design company - PHP,JAVA,ANDROID App Development Company

    Chase4Net is a Software Company and having office at Chennai & bangalore . Our main focus areas are Web Development and Software Development.
    Chase4Net has been ranked as the No.1 for the web designing company in Chennai & Bangalore.

    How to start the Online Business ?

    To start the Business in online is very simple and more profitable. Today starting the Website designing Company is one of the more profitable business with less investment.

    We are having 8 years’ Experience in web design business , we will guide to start the software company quickly with less effort.

    Now a days all the business are moving towards online . Too start the company we need correct Business Model and that is Chase4Net . We will help you to setup the Website design Company at less cost . The website design company can offer the following Logo design, website design , webhosting , domain registration ,android app development .

    Even If you do not know how to develop website no worries !! Chase4Net will be there, always with you , we can help you on the business by developing a website a behalf of you.

    Our company products are Hotel booking website design |, Bus ticket booking website design | , shopping cart website design | , hospital website design |,
    bill software design |,job website design |,tickect booking website design | ,matrimoney website design |.

    By just becoming a reseller (or) By just taking franchise with Chase4Net, We will take you to the next level.

    Enter into partnership with us so that we can help you to setup your business including website design for your company, Email-Id creation, Web Hosting membership , Domain Reseller membership, Payment Gateway Integration, SMS Integration.
    Chase4Net ensures you to start the business from day one rather than making you run behind business plans.

    To be our franchise we charge as low as INR Rs 20000/- (or) $296

    To pay the franchise membership fee follow the link How to Pay Membership fee

    Chase4Net IT Solutions
    (+91) 9884925203 or 4464130523

  33. خدمات نقل وتخزين الاثاث
    تعرف شركة شراء اثاث مستعمل جدة
    ان الاثاث من اكثر الاشياء التي لها ثمن غالي ومكلف للغايةويحتاج الي عناية جيدة وشديدة لقيام بنقلة بطريقة غير مثالية وتعرضة للخدش او الكسر نحن في غني عنه فأن تلفيات الاثاث تؤدي الي التكاليف الباهظة نظرا لتكلفة الاثاث العالية كما انه يؤدي الي الحاجه الي تكلفة اضافية لشراء اثاث من جديد ،
    شركة شراء اثاث مستعمل بجدة
    ، ونظرا لان شركة نقل اثاث بجدة من الشركات التى تعلم جيدا حجم المشكلات والاضرار التى تحدث وهي ايضا من الشركات التى على دراية كاملة بكيفية الوصول الى افضل واحسن النتائج فى عملية النقل ،كل ماعليك ان تتعاون مع شركة شراء الاثاث المستعمل بجدة والاعتماد عليها بشكل كلي في عملية نقل الاثاث من اجل الحصول علي افضل النتائج المثالية في عمليات النقل
    من اهم الخدمات التي تقدمها شركة المستقبل في عملية النقل وتجعلك تضعها من
    ضمن اوائل الشركات هي :
    اعتماد شراء الاثاث المستعمل بجدة علي القيام بأعمال النقل علي عدة مراحل متميزة من اهما اثناء القيام بالنقل داخل المملكة او خارجها وهي مرحلة تصنيف الاثاث عن طريق المعاينة التي تتم من قبل الخبراء والفنين المتخصصين والتعرف علي اعداد القطع الموجودة من قطع خشبية او اجهزة كهربائية ا تحف او اثاث غرف وغيرهم.
    كما اننا نقوم بمرحلة فك الاثاث بعد ذلك وتعتمد شركتنا في هذة المرحلة علي اقوي الاساليب والطرق المستخدمة ويقوم بذلك العملية طاقم كبير من العمالة المتربة للقيام بأعمال الفك والتركيب.
    ارقام شراء الاثاث المستعمل بالرياضثم تأتي بعد ذلك مرحلة التغليف وهي من اهم المراحل التي تعمل علي الحفاظ علي اثاث منزلك وعلي كل قطعة به وتتم عملية التغليف بطريقة مميزة عن باقي الشركات.
    محلات شراء الاثاث المستعمل بالرياضويأتي بعد ذلك للمرحلة الاخيرة وهي نقل الاثاث وتركيبة ويتم اعتمادنا في عملية النقل علي اكبر الشاحنات المميزة التي تساعد علي الحفاظ علي كل قطع اثاثك اثناء عملية السير والنقل كما اننا لا نتطرق الي عمليات النقل التقليدية لخطورتها علي الاثاث وتعرضة للخدش والكسر .
    تخزين الاثاث بالرياض
    ارقام شراء الاثاث المستعمل بجدة
    تمتلك شركة المستقبل افضل واكبر المستودعات المميزة بجدة والتي تساعد علي تحقيق اعلي مستوي من الدقة والتميز فأذا كنت في حيرة من اتمام عملية النقل والتخزين فعليك الاستعانة بشركة نقل اثاث بجدة والاتصال بنا ارقام محلات شراء الاثاث المستعمل بجدة
    والتعاقد معنا للحصول علي كافة خدماتنا وعروضنا المقدمة بأفضل الاسعار المقدمة لعملائنا الكرام .

  34. Thanks a lot very much for the high quality and results-oriented help. I won’t think twice to endorse your blog post to anybody who wants and needs support about this area.

    Data Science Training in Bangalore
    RPA Training in Bangalore
    Automation Anywhere Training in Bangalore

  35. Great Work...Very nice post here thanks for it .I always like and such a super contents of these post.Excellent and very cool idea and great content of different kinds of the valuable information's

    Mindmajix salesforce developer training

  36. Thank You
    Steps In Digital- Training Institute In Pune
    web development Courses in Pune
    Web development classes in pune
    Visit us-http://www.stepsindigital.in/

  37. Nice article. I really enjoyed reading this article. Its very useful information.
    SVR Technologies Salesforce developer training

  38. Thanks for the contentful article on Digital marketing cheat sheet. Digital Marketing Course in Chennai

  39. Thank you so much for useful Article.We came to know about Digital marketing cheat sheet more.

    Shine Ads, Branding and Advertising Company in Chennai. We enhance your business and increase your revenue thereby getting your products and services to the right people at the right time. If you are looking for Webdesigning, Digital Marketing, Creative Designs and Printing Services,

    PLease Visit us

  40. Great Information.Thanks for the useful content.Surely this is the one of the best Article.

    Shine Ads, Branding and Advertising Company in Chennai. We enhance your business and increase your revenue thereby getting your products and services to the right people at the right time. If you are looking for Webdesigning, Digital Marketing, Creative Designs and Printing Services,

    Please Visit us
    SEO services in Chennai

    Creative designers in Chennai

    Offset Printing Services

  41. Thanks for the information, check the best Digital Marketing Training in Chennai from Hope Tutors.

  42. Really Thanks For Posting Such an Useful and Helpful information....thanks for sharing.....Salesforce Training

  43. Thanks for the great article this is very useful info thanks for the wornderful post,
    Java development services.

  44. Great Work...Very nice post here thanks for it .I always like and such a super contents of these post.Excellent and very cool idea and great content of different kinds of the valuable information's

    Android Training In Chennai

  45. I want to to thank you for this good read!! I definitely enjoyed every
    little bit of it. I've got you book-marked to look at new stuff you post…
    iOS Training in Bangalore
    Advanced java Training in Bangalore
    Java Training in Bangalore
    java Course in Bangalore

  46. Get the best AWS Training in Bangalore Classroom or Live Online.Get started to become hands on experts on AWS.Join the 7000+ engineers that have taken AWS Training at myTectra the Market Leader on AWS Training.

  47. Amazing post..Thanks for sharing such a useful info About Digital Marketing Company Delhi

  48. Your new valuable key points imply much a person like me and extremely more to my office workers. With thanks; from every one of us.
    Big Data Analytics Online Training

  49. Thanks for sharing this informative article..!!
    Keep posting waiting for next post.
    Java Training in Bangalore

  50. Hi there I am so thrilled I found your website, I really found you by mistake, while I was browsing on Yahoo for something else, Anyhow I am here now and would just like to say thanks a lot for a tremendous post and an all-round exciting blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the awesome job.

    Aws Training in Chennai

  51. Thanks for one marvelous posting! I enjoyed reading it; you are a great author. I will make sure to bookmark your blog and may come back someday. I want to encourage that you continue your great posts, have a nice weekend!

    Digital Marketing Training in Chennai

  52. Amazing post..Thanks for sharing such a useful info About Digital markeitng Company

  53. Great Post. Keep sharing such kind of Wonderful information.

    IoT Training | IoT Courses in Chennai

  54. Thanks for sharing this content. This is more informative and effective to all the individuals.
    catering melbourne | finger food catering melbourne 

  55. The blog or and best that is extremely useful to keep I can share the ideas of the future as this is really what I was looking for, I am very comfortable and pleased to come here. Thank you very much.

    Digital Marketing Course in Chennai
    Digital Marketing Training in Chennai
    Online Digital Marketing Training
    SEO Training in Chennai
    Digital Marketing Course
    Digital Marketing Training
    Digital Marketing Courses

  56. https://irantahsil.org/
    Thank you ever so for you article post.Really looking forward to read more.
    pls see my site

  57. I simply wanted to write down a quick word to say thanks to you for those wonderful tips and hints you are showing on this site.

    ccna training in chennai

    ccna training in bangalore

    ccna training in pune

  58. From here, we have learned about the importance of organic SEO. Also, very thanks to share valuable information about Digital Marketing.

    Android Training in Bangalore

  59. This comment has been removed by the author.

  60. چاپ افست یکی از دو روش قدیمی است که یک پلیت یا زینک دارد که متریال روی آن قرار گرفته و چاپ می شود. این عمل همراه با انتقال جوهر صورت می گیرد که ممکن است رنگ ها در چند مرحله روی کاغذ اجرا شود. در حالی که در چاپ دیجیتال تهران دستگاه جوهر را به طور مستقیم روی کاغذ یا پارچه می افشاند. معمولا کیفیت چاپ افست را بیشتر از چاپ دیجیتال می دانند، اما هزینه های اولیه زیادی دارد و اگر چاپ انبوه نباشد، هزینه بیشتری نسبت به قیمت چاپ دیجیتال دارد. بنابراین چاپ دیجیتال جایگزین بسیار مناسبی بوده و مزایای زیادی هم دارد.

  61. تیک بان یک سایت معتبر خرید بلیط هواپیما می باشد که می توانید به صورت آنلاین و بلیط اینترنتی هواپیما و با گارانتی معتبر بلیط هواپیمای خودتان را تهیه کنید. آیا می خواهد مسافرت بروید؟ اگر بلیط اینترنتی هواپیما می خواهید تیکبان یکی از اولین های فروش و رزرو بلیط های انواع کلاس های هواپیما می باشد . یادتان باشد سایت معتبر خرید بلیط هواپیما تیک بان همیشه مشتری مداری را به عنوان شاخص فعالیت خود در نظر گرفته است و هر روز می کوشد که رضایت خاطر مشتریان را جلب کند.

  62. This comment has been removed by the author.

  63. myTectra placementPortal is a Web based portal brings Potentials Employers and myTectra Candidates on a common platform for placement assistance.

  64. nice https://www.firstcomputerspatna.com/projects/java-training-in-patna

  65. I would like to thank you for your nicely written post, its informative and your writing style encouraged me to read it till end. Thanks

    angularjs-Training in annanagar

    angularjs Training in chennai

    angularjs Training in chennai

    angularjs Training in bangalore

  66. well! Thanks for providing a good stuff related to DevOps Explination is good, nice Article
    anyone want to learn advance devops tools or devops online training
    DevOps Online Training
    DevOps Online Training hyderabad
    DevOps Training
    DevOps Training institute in Ameerpet

  67. Thanks for sharing the blog. The information is very useful. Please keep on updating. https://www.fitaacademy.com/courses/amazon-web-services-training-chennai

    AWS Training in Chennai
    Best AWS Training in Chennai
    AWS Training
    AWS course in Chennai
    Aws Certification in Chennai
    Amazon Web Services Training in Chennai
    AWS Training center Chennai

  68. Excellent blog, I wish to share your post with my folks circle. It’s really helped me a lot, so keep sharing post like this

    angularjs Training in chennai
    angularjs Training in chennai

    angularjs-Training in tambaram

    angularjs-Training in sholinganallur