Tuesday, 2 June 2015

6 benefits of social media for business

1. Social media is the easiest way to learn about your audience

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Yookos and Twitter, you can learn the demographics and psychographics of your audience. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

2. Social media helps in laser-target the relevant audience

Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Most social networks have tools that allow you to communicate the right kind of content to your audience. You can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.

3. Social media allows for immediate feedback

Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas. 

4. Social media allows you to find customers near you

You can search for keywords being used by social media users that relate to your audience and target them.
5. Social media increases traffic to your website
So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows your brand on Twitter retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”


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