Tuesday, 8 September 2015

How to increase visitors to your website via SEO

Search Engine Optimization or SEO is the process of tweaking onsite elements of a website, including creating offsite reach out strategies, in order to increase search engine visibility. SEO is very key as it helps attract and therefore increase traffic to a website.
This is very key as there is a direct relationship between an increase in traffic and the activities on the sales funnel.
Let me share with you some of the basic tactics that you can use to increase traffic flows to your website:

Content is the kingdom

Search engines thrive on content and they love websites that provide fresh, engaging and relevant content. Such sites are rewarded by a higher position on the search engine results pages. Your Articles or blog posts should be timely and keyword relevant. Most of these topics have a universal appeal, but you can always come up with your unique themes and write about them to gather more interest in your website.

Always begin with a catchy headline – it can be in the form of a question, an exclamation, or something controversial. Put your words in an enticing format and allow the tone to be conversational and friendly.
You can fill the website with interesting interviews, guest posts, works borrowed from editorials, newspaper columns (from print or digital), relevant reviews, and evidence-based writings – basically build up whatever you are passionate about into something interesting.
Never forget to add images with good alt-tags to generate visual interest. Ultimately, do not forget to pour your heart out.
All of your promotional efforts will be for naught if your content falls short. Only the most fragrant scent will lead users from a search engine to your website. Articles can be a brilliant way to put yourself out there. Be unique and stand out!

Engage Your Audience With Enticing Visual Content

Consider this: A bored netizen sits down after a day’s hard work and surfs the internet. He doesn’t have much energy for reading huge articles. But he suddenly comes across something and stops for a while. That ‘something’ is very likely to be an image or a video.
How-to guides, graphical representations (e.g. infographics), screenshots, colorful advertisements – these are all instances of multimedia content that appeal to basic human senses. It is a proven fact that images added to a tweet can increase chances of a retweet by 33%.
Sometimes bloggers also use slideshows to form a concise set of images that can give you a quick look-through along the site. Thus, multimedia content is a must. Relevant images grab attention and can go a long way in getting more visitors to your website.

Optimize Your Website for Search Engines (i.e. SEO)

SEO isn’t obsolete – you should be clear on this. Moreover, Google is still the boss that rules in the virtual world.
Make use of organic SEO practices to be sure that Google notices you; SEO tools are the way to go with this tip.  If you want the search engine spiders to crawl your website to log your links and keywords, make sure you use tools such as Google Analytics, Google Webmaster Tools (now calledGoogle Search Console), SEO Power Suite, etc. These tools provide basic insights for measuring traffic, visitor demographics, and a range of other data points that can help you avoid and/or fix problems on the website.
Remember this – the fine folks at Google won’t care about your website if you don’t put in some effort to get their attention!

Start Pursuing Links and Social Shares

What do web users visit the most? Social media websites, right? That is where you begin building links to attract visitors to your site.
Here are a few things you should keep in mind:
  • Use social media to share your content. Facebook and Twitter are your go-to websites – they can give you the most exposure in the virtual world. Share your articles on your social media profiles, and also add links to your social media page through icons on your site. While many companies struggle to measure the true impact of social, it can without a doubt drive a great deal of traffic for you.
  • Get users to subscribe to your content. When website visitors subscribe to your content, you immediately get hold of their mail addresses. Then you can use those email addresses to send out updates about your website and promotional offers.
  • Try and gather business links from reputable websites in your niche, or directories that search engines favor. A good initial step to attract website visitors would be the Better Business Bureau.
Coverage in a magazine, a newspaper, or an industry website can also help a great deal. You can pursue these links by way of public relations / press releases and outreach to pitch guest posts.

Engage Visitors to Your Website

Foster a sense of a community on your website via frequent interactions visitors. Operate with a positive attitude that encourages users to come up with interesting reviews and opinions. Be transparent, even if it means you have to also be open to criticism.
The best way to do so is through a comments platform where you can engage with them in discussions and tête-à-têtes. Keep updating them through immediate replies and constant updates or publications of articles. In that way, you can do away with the communication gap.
We hope that we have been able to give you a brief idea on how to attract visitors to your website. Now develop strategies by yourself. You will find yourself becoming a magnet in a few days’ time!

Setting goals is very key for success in social media

Setting clear-cut, measurable and achievable goals is halfway to achieving the anticipated Return On Investment (ROI). Using social media tools like Yookos, Twitter and instagram to achieve business success demands that marketers be strategic in their campaign planning, execution and management.
One way to achieve this is to use a 4R quadrant:
  • Reach
  • Revenue
  • Retention
  • Relationship

Let’s step through this labyrinth, so you can get some traction out of your social media efforts.

You already know it’s important to have goals

“Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or whatever. But these aren’t goals. These are cliches. These are nice ideas.
When I pair them with an action plan, a timetable, and the deliberate behaviors and habits of success, then they’ll be goals. Certainly, you’ve read about the studies showing that people with goals achieve more than the rest of us.
Having goals includes a lot of footwork. You have to:
  1. Set them,
  2. Write them,
  3. Specify the step-wise approach and tactics you will employ to achieve them,
  4. Plot those against a timeline for achievement,
  5. Track your progress, and
  6. Make adjustments along the way to incorporate all the lessons you’ve learned.
But before you do any of that, you have to survey and study the landscape and ecosystem within which you and your goals exist. And only then can you determine which goals you want to pursue in the first place.

Same with content marketing & social media goals

It’s not enough to just “do” social media for your small business, non-profit, or private practice. I mean, what does that even mean?
And it’s not enough to do social media because friends your friends and family and strangers at Meetups keep telling you that you should. (Ahem, you probably should.) Even when you finally succumb to doing social media because it has become an acceptable commonplace cost of doing business (and it already has), you’ve got to know why.

Why are you doing social media?

What are you hoping to achieve? What will that look like? What will reflect that you have been successful in your campaigns?
Doing social media and content marketing well takes too much time, energy, passion, and money to do it half-assed. Don’t worry–there’ll still be plenty of room for throwing stuff against the wall to see if they stick. But you’ve got to know which wall!
Once you know, specifically, why you’re doing social media, it’ll be easier to navigate the how.

Well, duh. My goal is to grow business.

Again, what does that even mean? Growing business means different things in different situations. And don’t be surprised that some businesses, especially non-profits and hyper-niche providers, probably wouldn’t agree with that Well Duh premise. But, for most of us, the impetus driving our marketing decisions is money. Bringing in more of it.
Not Quite 4 Quadrants for Social Media Goals
When I started writing this post, I hadn’t realized I was going to craft a model for Social Media Marketing Goals with alliterative headings and everything. But ya know, these things happen. I’m not trying to be iconoclastic about it, so there’s no need to name it after me… I mean, I’d rather be laying a labyrinth in a hot Texas hayfield than drawing one on a 20″ screen.
So seriously, I’d love your feedback.
What did I miss? What did I get right? How would you represent the iterative and overlapping nature of these 4R’s?

Social Media Marketing Goals: Reach (mostly pre-sales)

Grow your audience

Whether we’re selling experiences or widgets, the larger our audience, the more opportunities we have to serve.
Being published, cutting an album, having a website and social presence–these have all become a step along the way, a cost of doing business, another point in the sales funnel.
For instance, in today’s music industry, bands rely on selling tour tickets, not albums. Arguably, many authors and writers find themselves in the same situation. Which is to say that there’s probably more money in the speakers’ circuit than there is in being published. I once heard Homer Hickham, author of October Sky say that buying a hardcover book is like buying the author a drink, for as much percentage as he’ll see from that sale. Yeeeesh!

Support your supporters

Help them help you. You’ve got people who want to brag about you. Right? That’s why you get to keep doing what you do.
How can you help them tell their friends?
Sure, you should let them know that you’re on Yelp and Google Local (or whatever they’re calling it now? Google Places? AndOnePlus?) Think beyond that, though. That’s really just a sticker on the door or a blurb on the menu or a print out on the back of the receipt. Do more.
How can you sponsor and shape the way they share their testimonial?
Can they tag you on their preferred social media platforms when they talk about their purchase?
Maybe they can post picture of their new nail art with a shout out to your salon.
Maybe they can stand in front of the specially painted Selfie Wall in your boutique & have their followers help them decide which new outfit to get.
Maybe your service techs can take a photo of them in front of your shop before they drive off on their new rims.
Anything you can do to make it easy, effortless, and sexy for them to share their experience with you, the more they’ll want to experience it again.

Raise awareness

As I said, in some businesses the Well Duh premise to make mo’ money just doesn’t hold. It’s just not the central tenet of their existence.
When I did social media for a yoga retreat center, I was working under a mandate from the spiritual head to do nothing less than raise awareness of the ages-old art of joyful and mindful living. (I had more worldly directions from the executive director.)
In the same tradition, think of His Holiness the Dalai Lama’s online and social media presence. He’s not doing it to raise funds for a new roof or to sell more books. He’s using his massive reach to ring the bells for peace. The bells that still can ring. Just like Pope Francis is using his pulpit to callattention to climate change.

Social Media Marketing Goals: Revenue and Retention (sales and post-sales)

For the rest of us, this is where the proverbial rubber his the road, right?
Whether you’re selling psychic readings or science toys for toddlers, you can sell more products and services when you have taken care to cultivate your niche audience(s) across the social media platforms. The actual sales transaction or online reservation may need to happen on your site or wherever you have your shopping cart or booking app set up. But instead of the referral coming from your monthly chamber meeting or your hairdresser, it comes from your expanded word-of-mouth referral network.
So there’s your lead gen–identifying prospective clients and qualifying them. Nurturing them along your sales funnel or their path to purchase. (I can’t think of any other Sales-y jargon to throw at you.)
Wait, here are some: Add-ons, Upsells, and Unmet Needs.
In getting to know your community and letting them get to know you–your capacity, your offerings, your areas of expertise–you open countless channels between you and them and amongst themselves. In all this communication, keep an eye out for opportunities to serve better, deeper, wider. Be explicit about it. Ask them, “What else do y’all need in this regard? What would be most helpful? What comes after this for you? Can we help? How?”
People like working with folks who give a darn, ya know?